viernes, 24 de mayo de 2013

BOOK Víctor Alvarado.


Victor M. Alvarado Valdivia
Director Creativo en Ogilvy & Mather.
Egresado de la Universidad Iberoamericana (1999-2004). 
Agencias: Ogilvy & Mather, Saatchi & Saatchi, JWT, Draft FCB.

Premios:
Bronce, Cannes 2012 -Design- BookCalendar (Librerías Gandhi).
D&AD Inbook, 2012 -TV- WWF Threads.
Oro, San Sebastián 2012 -Innovación- Gandhi Typeface  (Librerías Gandhi).
Plata, London Festival 2011 -The New Category- Track Tape (Mattel). 
Plata, Cannes 2011 -Media- (AMIA) "Silhouettes in Memoriam".
Bronce, Cannes 2011 -Media- (AMIA) "Silhouettes in Memoriam".
2 Shortlist, Cannes 2011 -PR- y -Outdoor- (AMIA) "Silhouettes in Memoriam".
Bronce, Cannes 2011 -Outdoor- (Track Tape, Mattel).
2 Shortlist, Cannes 2011 -Direct- y -Promo&Activation- (Track Tape, Mattel).
Shortist, Cannes 2011 -TV- WWF "Threads"
Bronce en Clio 2011 -OOH- Pictionary Silhouettes (Mattel).
2 Platas San Sebastián 2011 -OOH- (Cinta-Carretera - Outdoor & MKT Promocional Mattel).
Oro en Wave 2011 (AMIA, outdor) Plata en FIAP 2011 (AMIA, Outdoor).
Oro en Young Lions Cannes (Film 2009) Magic of cinema (FilmAid).
3 Bronces (FIAP 2010) -OOH- Usher breath freshener (Usher).
4 Shortlist FIAP (Print 2009) 3 Soles de San Sebastián (2010).
4 Publicaciones en Archive Magazine (2009) 3 Oros (Círculo Creativo, Outdoor 2010).
Oro Jóvenes Creativos (Círculo Creativo, Print 2008)

Contacto:
Of: 5351 9229
email: victoralvaradov@gmail.com
Twitter: @victoralvaradov
Skype: victoralvarado22

jueves, 24 de mayo de 2012

"The Gandhi Typeface" by Gandhi Bookstores.

Oro, San Sebastián 2012 -Innovación- The Gandhi typeface, previously recognized by the Latin American Typography Biennale 2012, is a brand new corporate free font, designed by experts to be used and read easily. We gathered a multidisciplinary team to make a font that makes people read easily. Neurologist, ophthalmologists, font designers, book editors and printers gave their input to come up with a brand new highly readable font with it’s own personality.  Download the font at: www.tipografiagandhi.com

miércoles, 1 de julio de 2009

"A story behind each letter" by Gandhi Bookstores.


Mexico’s reading rate is one of the world’s lowest. Half a book a year per person is only a sign of the lack of interest that Mexicans show for books and reading. What can we do to interest them? Our solution was to show how easy reading could be by engaging people through the aesthetics of a writers' colors: 27 different and uniquely individual letters, all with their own captivating story, that are now part of the Mexican urban and graphic landscape.

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"Book Calendar" by Gandhi Bookstores.

BRONZE Lion Cannes 2012 -Design-
Nowadays, México's reading rate is half a book a year per person.
We created a calendar dividing one book in 365 pages, so people couldread one page a day.
These calendars are available within our bookstores.

"Silhouettes In Memoriam" for AMIA

SILVER Lion, Cannes 2011 - Media
BRONZE Lion, Cannes 2011 - Media
Shortlist Cannes 2011 - PR
Shortlist Cannes 2011 - Outdoor

AMIA from Victor Alvarado on Vimeo.

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"THE MAGIC OF CINEMA" para FILMAID (ONG) TV GOLD - Young Lions Cannes Flim 2009



Copy: "Hay magia en el cine, usémosla para cambiar el mundo". EN: "There´s magic in cinema, let´s use to change the world".

"TRACK TAPE" for Hot Wheels, Mattel

SILVER London International Advertising Awards 2011 - The New Category
BRONZE Cannes 2011 - Outdoor
Shortlist Cannes 2011 - Direct
Shortlist Cannes 2011 - Promo & Activation

TRACK TAPE, Hot Wheels Mattel from Victor Alvarado on Vimeo.


"QUICK DRAWINGS" para Pictionary (Board game, Mattel) Outdoor

Bronce Clio 2011
Grand Prix Outdoor, Círculo Creativo México 2010
3 Bronces FIAP 2010
3 Soles en San Sebastián 2010






































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"THREADS We are all connected" para WWF México TVC

We are all connected.

Shortlist Cannes 2011 - TV

WWF - We Are All Connected from Troublemakers.tv on Vimeo.

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"FOOD SMELL" para Usher (Mentas/Mint freshener) Press

Shortlist FIAP 2009
Published in Archive 04/09







































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"PARIS" para Mundo Joven (Agencia de Viajes / Travel Agency) Press


Shortlist FIAP 2009















Copy: "Londres para turistas o viaja de verdad". EN: "London for tourists or travel for real".














Copy: "París para turistas o viaja de verdad". EN: "Paris for tourists or travel for real".

"40" para Olay (Crema Facial/Facial Cream) Press

Published in Archive 05/09





































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"ARM" para Voltaren, Novartis (Crema para el dolor / Pharmaceutical) Press




Copy: "El placer de moverte". EN: "The joy of movement".


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"SHOWER-GLASS" para Consejo Consultivo del Agua (ONG) Press GOLD - Young Creatives Mexico


All under 28 creatives had 24 hours to create a Press ad.















Copy: "El agua que desperdicias hoy es el agua que faltará mañana". EN: "The water you waste today is the water you will need tomorrow".


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"STRONG TEETH" para Crest, Procter & Gamble (Pasta de dientes/Health Care) Media














Calcomanías de tablas nutrimentales puestas sobre superficies duras, copy: "Dientes fuertes". EN: Big "Nutrition facts" stickers placed on tough surfaces, copy: "Strong teeth".

"BOOKS" TVC para Librerías Gandhi (TV Sport for Gandhi Book Store)

Plata (Círculo Creativo México 2010)


Librerias Gandhi Libros from OgilvyMx on Vimeo.



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"EVERYONE HAS BLACK MOMENTS" para Sprite TVC


Sprite Lado Oscuro Tia from OgilvyMx on Vimeo.


Sprite Lado Oscuro Baño from OgilvyMx on Vimeo.

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"LONGER LIFE FOR YOUR FOOD" para Mabe (R

efrigerador/Home Fridge) Print





































"THERMOGRAPHY" para Pizza Hut, Press






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SIGNATURES" para Eternal, Bayer (Vitamin E, pharmaceutical) Press


























Copy: "Eternal. Retrasa lo efectos del envejecimiento". EN: "Delays old age effects".


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"PIECE OF ART" para Carnation, Nestlé (Comida/Food) Press












Copy: "Cada platillo una obra de arte". EN: "Every dish a work of art".

"LOGOTYPE" Logotipos varios.


































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"TRAVEL FOR REAL" para Mundo Joven (Agencia de Viajes / Travel Agency) Press



























Maquetas de Paris y Pisa, copy: "Viaja de verdad". EN: Little representations of Paris and Pisa, copy: "Travel for real".

"CIRCUS" para Michelin (Llantas/Tires) Press












Copy: "Te fallan tus llantas, te fallan tus planes". EN: "Your tires fail, your plan fails".

"BROKEN CLEAN GLASS" para Windex, SC Johnson (Limpiador de vidrios/Glass cleaner) Press






































s".

"FOOD-CLOTHES" para Liverpool (tienda departamental/Department Store) Press


























This couple of ads are for a restaurant opened inside a department store.

"NUTRIDÍA" para Nutridía, Kellogg´s (Barra/Snack Bar) Pack Redesign
















Previous pack family.
















Sketches.















Final redisgned pack.