FUT AZTECA - Compartamos la emoción. from Victor Alvarado on Vimeo.
Es un domingo cualquiera en una cancha de futbol llanera de Iztapalapa. FUT AZTECA comparte la emoción de este bello deporte, llevando al llano a sus tres comentaristas a que narren los partidos, y a dos jugadores profesionales para reforzar a ambos equipos. Haciendo de este domingo, un día especial lleno de emoción y entretenimiento.
The Gandhi typeface, previously recognized by the Latin American Typography Biennale 2012, is a brand new corporate free font, designed by experts to be used and read easily.
We gathered a multidisciplinary team to make a font that makes people read easily. Neurologist, ophthalmologists, font designers, book editors and printers gave their input to come up with a brand new highly readable font with it’s own personality.
Download the font at: www.tipografiagandhi.com
Mexico’s reading rate is one of the world’s lowest. Half a book a year per person is only a sign of the lack of interest that Mexicans show for books and reading. What can we do to interest them?
Our solution was to show how easy reading could be by engaging people through the aesthetics of a writers' colors:
27 different and uniquely individual letters, all with their own captivating story, that are now part of the Mexican urban and graphic landscape.